Go E.L.F.I.N.G Vote
E.L.F. cosmetics always strives to empower every single voice. The 2020 presidential election was by no means exempt. E.L.F. encouraged young, new, & returning voters of every background to use their voice and 'go e.l.f.ing vote.' I was honored to design all of the visual content for this voting campaign. In doing so, I designed an original logo that could be utilized across media platforms as well as printed materials. Additionally, I collaborated with E.L.F. to select a color palette in order to establish a unique but cohesive identity throughout the diverse content.
